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“Viterra” the new global brand for Glencore Agriculture

1 December 2020


Australia and New Zealand to changeover in May 2021. 

Glencore Agriculture is rebranding to be united globally as Viterra. This unification will further strengthen us as one of the world’s leading agricultural businesses.

The new brand comes into effect globally on 30 November 2020.

However, in Australia and New Zealand it will be business as usual for now as we focus on the busy harvest period, with the name change taking effect in May 2021.

We are excited about unifying our business under one brand name with a shared purpose and identity, recognising the depth of our global network and positioning us for future growth.

Viterra is backed by decades of experience and diverse capabilities, connecting an agriculture network that brings value in each of the 37 countries in which we operate. Our commitment to long-lasting relationships with our valued customers will remain.

We are planning for a smooth transition to the new brand over the coming months. We will share further information closer to the launch of the new brand.

Read the global announcement.